in the MENA Region
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What is AMENA?
Raising industry standards through thought leadership, market intelligence, and knowledge sharing.
The purpose of AMENA is to enable prosperity and success for Manufacturers, Dealers, Partners, and Professionals in the automotive industry in the region. The association delivers on this promise through insights and intelligence, collaboration, professional development, knowledge sharing, networking opportunities, and advocacy.
Radically new dynamics in the global and regional markets are giving rise to new challenges and new opportunities. By championing success stories, providing data-driven insights, exploring adjacent opportunities, developing skillsets, and engaging with consumers, AMENA supports the industry and its members to not only survive, but thrive.
The time has come to say goodbye to isolation, data-starved decision making, and wishful thinking about a return to the old status quo. The industry must come together to connect and collaborate, and create a compelling future. Through partnership and collaboration with professionals and organisations, we strive to transform the automotive industry in the MENA region into one of the most progressive, innovative, and successful ones in the world. And to finally recognise the professionals and and organisations for their professionalism, dedication and hard work.
Who is AMENA for?
A meeting place for manufacturers, importers, suppliers, professionals and consumers.
AMENA is for organisations and individuals in the automotive industry in the Middle East and North Africa. And we will not only stand up for the industry as a whole, but serve as an ambassador and advocate for manufacturers, dealers, suppliers, and professionals.
We will also give a voice to consumers because we can only succeed by understanding their wants and needs, addressing their frustrations, and finding new ways to delight them.
Latest Episodes of Autofocus Podcast
- In this episode of the Autofocus Podcast, we are with Mark Carson, Customer Service and Quality Director at Renault Middle East. With over 30 years of experience in the industry,Read moreWe are joined by Ben Pullen, Co-Founder & CEO of Generation.e. Ben has spent most of his entire career in sustainable energy and mobility. In 2015 he created Generation.e with aRead moreIn the ninth episode of the Autofocus Podcast, we are with Dr. Saeeda Jaffar who is the Managing Director of Alvarez & Marsal Middle East. Dr. Jaffar is an expertRead moreIn the eighth episode of Autofocus Podcast, we interview Monika Mikac, former COO of Rimac Automobili, and current CBO at QEV Technologies. Her unique perspective of the automotive industry andRead moreThe seventh episode of the Autofocus Podcast gives you insights into the luxury automotive segment through the experience and no-nonsense approach of Frank Bernthaler, CEO of Emirates Motor Company. EmiratesRead moreIn the sixth episode of the Autofocus Podcast, we sit down with Anders Nilsson, Managing Partner of the global law firm Bird & Bird. Anders moved to Dubai in 2014 fromRead moreThe fifth episode of the Autofocus Podcast episode features Hussein Dajani, GM Digital and Customer Experience Transformation for Nissan Motor Corporation AMI. Hussein has over extensive advertising and marketing communicationRead moreAMENA Automotive’s latest Autofocus podcast welcomes Bruce Robertson, Managing Director for Jaguar Land Rover MENA. Bruce has over 25 years of experience in the automotive industry and this podcast isRead more
AMENA Insights – Special Reports – Newsletters
The market is changing rapidly and if you want to keep up with it, you need insights on an ongoing basis, We periodically publish newsletters and insights for the Automotive industry.