A few days ago, Ford dropped a bombshell during its Q1 earnings call: it’s going to stop selling almost all its cars in the US. The Mustang will remain on sale, as will the Focus Active, a crossover model that won’t debut until next year. But say goodbye to the Fiesta, Focus, Fusion, Taurus, and C-MAX. Instead, the company will focus almost exclusively on SUVs, crossovers, and trucks in the US.
Will other carmakers follow this trend?
Ford President and CEO Jim Hackett cited the declining popularity of the car—which the company pioneered more than a century ago—as the reason for the decision. “We are committed to taking the appropriate actions to drive profitable growth and maximize the returns of our business over the long term. Where we can raise the returns of underperforming parts of our business by making them more fit, we will. If appropriate returns are not on the horizon, we will shift that capital to where we can play and win,” he said.
Ford’s will continue growing its range of trucks, SUVs, and electric vehicles. But if you want a sedan or hatchback, they're going away.
Ford has redesigned Explorer and Escape SUVs coming next year, with a reborn Ford Bronco plus another unnamed crossover coming soon after. And it still plans to expand its lineup of battery electric vehicles and plug-in hybrid EVs, launching six by 2022.
The article was adapted from an article at Ars Technica, which you can find here.