Ford Motor Co. is reportedly working on a compact pickup to add to its US line up by 2022.
Citing sources which are familiar with Ford’s product plans, Automobile Magazine reported that the pickup in question would be a unibody vehicle based on the next generation Focus platform. The vehicle is likely to be smaller than the midsize Ranger, which is expected to launch in 2019, but bigger than the Fiesta-based sub-compact Courier pickup that was on sale in Brazil until 2013.
The 2019 Ford Ranger will compete against the best selling line up of its competitor General Motors
Reports by Car and Driver suggests that the company has also applied to trademark the name Courier in the US.
Additionally, the manufacturer is ‘significantly expanding’ their North America lineup with ‘all-new’ vehicles and are entering new segments with ‘fresh’ designs and white space silhouettes that would position them for further growth, said Ford spokesperson Mike Levine, who declined to comment directly when asked about the new trademark.
The American manufacturer is expected to stop making traditional sedans and is likely to phase out the Fiesta, Focus, Fusion and Taurus in the coming years. However, it plans to replace the Focus sedan with the Focus Active wagon and is reportedly planning a wagon version of the Fusion that would lock horns with the Subaru Outback.
The company is planning to phase out cars such as the Fiesta, Fusion, Focus and Taurus
The company’s executives have time and again stated that the company’s line up in the coming years will focus on its strength i.e. pickups, vans and utility vehicles.
Ford’s flagship pickup, the F-series has continued to be the best selling vehicle for the past 41 years and is also in a record sales pace this year. However, Ford’s competitor company, General Motors sells more pickups compared to its other models which would include the midsize Chevrolet Colorado and GMC Canyon, which is a segment in the US that Ford would re-enter after its early 2019-launch of the face-lifted Ranger.