A few weeks back, Ford rolled out the 10 millionth model of its flagship muscle car, Mustang. Since 1962, Mustang has contributed significantly towards Ford’s stable.
In efforts to retain and preserve its glory, the American giant is now trying to incorporate the quintessence of the car into its SUVs and crossovers. Specifically, a yet-to-be-named crossover that the company had hinted about back in March.
Since its cosmetic-revamp in 2014, the Mustang has remained to be one of the top-selling cars in the US
Speaking to Automotive News, Mustang’s chief engineer Carl Widmann said: “It’s core to what people see Ford as,”. “We wanted a vehicle that would draw people to the showroom floor. There’s clear evidence that’s the case,” he added.
Since its cosmetic-revamp in 2014, the Mustang has remained to be one of the top-selling cars in the US. Its success can be reflected in its wide market reach which now includes China, Germany and Australia. However, despite the iconic-muscle’s success in the market, Ford CEO Jim Hackett has decided to push the seventh generation programme by nearly a year.
Audi's e-tron runs 400 km on a 30-minute charge.
The Mustang inspired crossover, due in 2020 will most likely inherit the front end design of Mustang combined with the performance of an EV with the utility of a crossover.
Additionally, the galloping pony is also hinted to have an electric hybrid version by 2020. “Mustang is still going to be a strong, well-proportioned vehicle,” the Mustang’s chief designer, Darrell Behmer, said. “The modular architectures will still give us flexibility; it’s not going to bastardize Mustang.”
The article was adapted from an article at Nikkei Asian Review, which you can find here.