Ford Motor Co. on Friday stated that its sales in China fell 32 per cent in July since the last year.

The American company reported that its sales in China had dropped to 57,662 vehicles which were attributed to the lack of new models in the world’s largest auto market.

The latest figure followed a similar drop of 38 per cent in June which was Ford's worst-ever first half -year in China since its operation began in the country in 2001.

The latest figure followed a similar drop of 38 per cent in June which was Ford’s worst-ever first half -year in China since its operation began in the country in 2001.

Compare to its previous year’s January-July sales the American manufacturer suffered a drop of 26 per cent to 458,105 vehicles. In light of such a drop, the company, on Wednesday, announced the launch of an ‘entry-level’ crossover, jointly developed by Jiangling Motors Corp., that would go on sale early next year in China.

The new crossover is, however, one of the 50 new as well as redesigned vehicles that Ford plans to launch in China starting from this year through 2025.

The new crossover is, however, one of the 50 new as well as redesigned vehicles that Ford plans to launch in China starting from this year through 2025. This might include a redesigned Focus which would roll out later this year.

Ford, however, justified the drop in sales by stating that the company was under pressure for preparing a new or significantly redesigned line-up for the Chinese market and indicated that the situation would last through the end of 2018 or early 2019.

The article was adapted from an article at Nikkei Asian Review, which you can find here.