American auto giant Ford, in an attempt to create a customer oriented and competitive portfolio of vehicles, has created 10 new teams which will work with marketing, engineering, mobility and product development.

Focussing on its buyer’s specific needs, the team will indulge in a similar approach as the company had taken with its most popular F-Series. “By taking this approach, we can raise the bar across our product lines,” Jim Farley, Ford’s president of global markets, said in a statement. “Each team will have clear accountability for winning in the marketplace and delivering profitable growth.”

Focussing on its buyer's specific needs, the team will indulge in a similar approach as the company had taken with its most popular F-Series.

The 10 teams include:

  • F-Series
  •  Urban utilities
  • Rugged utilities
  • Family utilities
  • Performance vehicles
  • Commercial vehicles
  • Electric vehicles
  • Compact trucks
  • Luxury vehicles
  • Emerging market vehicles

Ford’s profit margin on global operation fell significantly in the second quarter to 2.7 per cent compared to the 5.1 per cent that it recorded in the corresponding quarter of 2017.

Ford's profit margin on global operation fell significantly in the second quarter to 2.7 per cent compared to the 5.1 per cent that it recorded in the corresponding quarter of 2017.

The company has tapped the Executive Director of Global Product Strategy and Planning for the position of Vice President of the teams who will directly report to the company President Jim Farley.

It was reported earlier that Ford, as a part of the product overhaul was planning to pull the plugs on its sedans and add nine more nameplates to the lineup. This will raise the number of vehicles in the Ford line up to 23 from 20 by the year 2023.