In an attempt to bridge the gap that the company’s outgoing sedans would create, Ford will be adding three nine new nameplates to its existing lineup that currently stands at 20. Out of the nine new nameplates seven of them, as claimed by the company, would be pickups and utilities and will be launched through 2023.

The company which had earlier decided to pull the plugs on its sedans which included Fiesta, Taurus, Fusion, C-Max, Flex, and wagon versions of the Focus will experience a gross gain of three nameplates after the exit of the mentioned sedans. With the latest announcement, Ford will expand into several new segments.

The company had earlier decided to pull the plugs on its sedans which included Fiesta, Taurus, Fusion, C-Max, Flex, and wagon versions of the Focus

The American manufacturer has announced the partial revamp as an effort to reduce its average showroom age from 5.7 years today to 3.3 years by 2020. “It’s like selling fish and vegetables,” Ford Motor Co. product chief Hau Thai-Tang said at a media event tied to this weekend’s 2018 Woodward Dream Cruise in suburban Detroit. “The fresher it is, the better they do.”

The brand has also vows on adding two new off-road utility vehicles in the coming years: the Bronco and a smaller version of it temporarily named as ‘baby bronco’. Other additions to the lineup include the Ranger midsize pickup, Ford Motor Co. product chief along with a compact pick up which is expected by 2022.

2018 FORD FOCUS

Other additions to the lineup include the Ranger midsize pickup, Ford Motor Co. product chief along with a compact pick up which is expected by 2022.

The major platforms which will underpin the redesigned vehicles would be rear-wheel-drive/all-wheel-drive body-on-frame; front-wheel-drive/AWD unibody; commercial van unibody; RWD/AWD unibody; and a unibody platform for battery-electric vehicles, noting that all of the five will be able to accommodate a hybrid powertrain.