Hyundai is in plans to expand its arena from value-added cars targeted at penny pinchers to performance oriented cars.

After a promising start of its performance line up in the European market, Hyundai will now outline plans for expanding its base in the US.

Former BMW executive Thomas Schemera who currently heads Hyundai’s high-performance vehicle said “We’re fishing in a different pond,”. Europe markets in the past few years have been a major focus for Hyundai with the company launching special models that would cater to its market such as the i30 which is not available in the US.

The Korean company reduces the cost of its vehicles by relying on ready-made goods that it picks from its network of affiliated suppliers rather than depending on expensive brand-name components

The i30, however, garnered positive responses in the European market being a hot hatch that packs all the performance of its major competitors for a substantially lower cost.

The Korean company continues to do so by relying on ready-made goods that it picks from its network of affiliated suppliers rather than depending on expensive brand-name components.

The i30 N which went on sale last September met its 2018 full-year targets by June and that any more models won't be available until next year.

The i30 N which went on sale last September met its 2018 full-year targets by June and that any more models won’t be available until next year. Albert Biermann who led the i30 N operations expects that the second half would be equally solid as the first.

Biermann added that the Veloster N will be even sportier than European variant and that it would weigh around 40kgs lighter in curb weight. “We have a six- to seven-month waiting list on the car basically everywhere,” he added.

The article was adapted from an article at Nikkei Asian Review, which you can find here.