German auto giant Volkswagen plans to divert attention purely from its engineering and design departments to enhancing the customer experience in creating future vehicles.

Discussing further plans of the company at the Traverse City Conference, head of company’s holistic user experience, Matthias Erb said that its sales and marketing division will play a more influential role as the company moves deeper into mobility services.

“If you look today at what we are doing, we are very much car-focused. Everything we are offering is something around the car. We are offering services such as media, security and navigation,” he said

Volkswagen believes that existing electric vehicles in the market are becoming more and more complicated and that it does not want its customers to experience the same.

The company believes that if a customer is to buy an ‘experience’, they are not necessarily expecting physical things.

In parallel with the progressive boom of the EV industry, VW has now made it easier for customers to access charging stations for their vehicles with an app which locates the nearby charging points. Additionally, one would also be able to pay for the recharge from the vehicle.

The company is also likely to broaden the customer experience by adding more features that will enable the customer to do both ‘car-sharing’ and ‘ride-hailing’.

The company believes that if a customer is to buy an 'experience', they are not necessarily expecting physical things

According to the company, upcoming developments of the car would not be only driven by technology but also user-experience that will become the second most important aspect for product development.

Volkswagen believes that existing electric vehicles in the market are becoming more and more complicated and that it does not want its customers to experience the same.

“We have to offer something easy to understand and use and easy to be integrated into the world of the customer,” Erb said