Swaidan Trading, the automotive division of Al Naboodah Group Enterprises (ANGE) has formally launched the Haval H6 premium SUV in the UAE. The Haval H6 will go up against established global manufacturers.

Al Naboodah Group Enterprises is one of the oldest and most respected family conglomerates in the UAE. Swaidan Trading revealed the Haval H6 SUV last Thursday at its Sheikh Zayed Road branch. HE Nie Jian, UAE’s Chinese Ambassador and Swaidan Al Naboodah, ANGE’s Managing Director did the honors and unveiled the SUV.

The all-new Haval H6 is the latest edition launched by Swaidan Trading which is the exclusive distributor of Haval products in the UAE. The H6 is manufactured by Great Wall Motors of China and intends to smash existing benchmarks in the SUV segment using its raft of advanced features. It comes with a turbocharged engine, Bosch rain sensing wipers, and a 360-degree parking camera. What’s more, features you would expect to be optional extras are included with the car as standard equipment.

The luxury model H6 also comes with alloy wheels, reverse camera, and a six-speaker sound system as standard. At the launch of the SUV, Swaidan Al Naboodah, ANGE Managing Director said, “We’re excited to be bringing the new model Haval H6 to the UAE. It is set to raise the bar in the family SUV vehicle market and exhibits exquisite craftsmanship in the sleek new design. The Haval is China’s bestselling SUV for good reason and the new H6 brings more power, more style and a higher level of safety.”

The statement holds true since the Haval H6 is packed to the gills with safety technology. It boasts excellent braking performance, high-strength body structure, brake override system among other such features. The reverse camera gets a dynamic reversing auxiliary line. The H6 also gets lane change assist, lane departure warning, cross traffic alert, and a host of intelligent electronic driving systems.

“The new Haval H6 can compete with any leading brand SUV as the Chinese automotive market continues to increase its global market share of the family vehicle market. People want safety, power, style and value for money when investing in a new vehicle and the all new Haval H6 delivers just that,” said Greg Cottrell, General Manager, Automotive Division, Swaidan Trading. He further added, “The Chinese have invested heavily in technological advancements through the Haval Technology Centre, a multi-billion yen facility in Shanghai, and this is evident in the precision technology incorporated into the vehicle in areas such as in the semi-automatic parking assistance system, three-mode power steering and cruise control.”

ANGE COO Commercial Ajit Kumar, present on the occasion, said, “Every vehicle we bring to the market here has been rigorously tested for local conditions and we are confident that the new Haval H6 offers our customers a competitively priced, top marked luxury vehicle that comes with advanced technology, exceptional safety and comfort as standard.”

When it comes to luxury extras, the Haval H6 does not disappoint. You get power steering, power windows, central locking, keyless entry, push-button-start for the engine, Bluetooth connectivity, and rear parking sensors. Other safety features also include dual airbags, ABS, electronic brake distribution (EBD), brake assist as well as traction control.

Swaidan Trading became Haval’s exclusive distributor in the UAE in 2016. It currently operates six Haval showrooms, with the flagship being on Sheikh Zayed Road. Haval has been the bestselling SUV brand in China for the past thirteen years consecutively, and aims to turn itself into a specialist SUV brand. It is among the few automakers that manufacture SUVs exclusively.