Dubai based ride-hailing service Careem which has been a long-standing rival of Uber in the Middle East has now expanded its service into the 14th country by launching the services in Sudan.

The US had recently relieved the country with its counteractive economic sanctions which included a trade embargo, a freeze on some of the government assets and restrictions on Sudanese banks including other international banks to do business with the country.

The company states that the expansion is aimed at simplifying the lives of people as well as boosting hte nation's economy

Careem is just one of the several services that exist in the market that are waiting to explore new boundaries in the market. Reports suggest that customers utilizing Careen’s services will be provided with an option between on-demand as well as scheduled rides in the country.

The company states that the expansion is aimed at simplifying the lives of people as well as boosting the nation’s economy. Careem after its launch became one of the very few international companies to enter Sudan, commenting on which, CEO of Careem, Musassir Sheikha, said that the company was thrilled at launching in Khartoum and was available to “create various business opportunities, job creation and mobility also help improve the transportation sector.”.

The US had recently relieved the country with its counteractive economic sanctions

This news comes a few days after the Dubai-based company crossed the one-million driver mark amid enough competition from its American-counterpart Uber. In February this year, the company also acquired online restaurant reserving and food delivery platform RoundMenu and following which in July it was announced that the company was investing over $150 million to launch its food delivery business CareemFood by September.

The article was adapted from an article at Nikkei Asian Review, which you can find here.