British sports car company Lotus Cars has acquired the talents of former Jaguar Land Rover executive Phil Popham to lead the company.

The new CEO  served for JLR for 14 years where he handled roles including marketing director, global head of Land Rover and JLR’s UK boss. In 2014, he left JLR to join British yacht company Sunseeker as its new CEO.

The new CEO served for JLR for 14 years where he handled roles including marketing director, global head of Land Rover and JLR's UK boss

The new leadership comes as a good news for the company as its new parent Zhejiang Geely Holding Group is likely to invest at least $1.9 million towards the company to turn the brand into a global upscale automaker that can lock horns with Porsche and even Aston Martin.

Ever since the market for traditional sports car dwindled, Lotus has struggled to make consistent profits. The company is now working on new models for upcoming years that reportedly also includes an SUV.

Ever since the market for traditional sports car dwindled, Lotus has struggled to make consistent profits.

Earlier this year, Lotus hired former Aston Martin global marketing director Marcus Blake to spearhead the company’s commercial operations. Apart from that, the company also hired former Bentley engineer Uday Senapati as its new strategy chief in September.

Popham will commence his role from October 1 and will report to Group Lotus CEO Feng Qingfeng, an executive that was appointed by Geely.