Lotus cars on Wednesday inaugurated its new showroom at Sheikh Zayed road in Dubai, marking its return to Dubai after 2013. Partnering with Adamas Motors, the company now aims to cater to its potential customers with better facility and a wide range of cars.

Inaugurated by Marcus Blake, Commercial Director of Group Lotus plc and H.E Majid
Saif Al Ghurair, Chairman of the Dubai Chamber of Commerce and Industry, the showroom, with a capacity to showcase 10 cars at a time, has provisions such as a configuration room where customers can choose between the different trims for their car along with a customer lounge for official meetings.

The showroom has additional provisions such as a configuration room where customers can choose between the different trims for their car along with a customer lounge for official meetings.

Apart from that, in order to enhance the customer service in the area, Adamas motors has also opened a service workshop near Al Qouz area. The Middle East is one of Lotus’ key markets which is evident from the fact that three of the company’s Exige Cup Type 25 cars which are limited to just 25 units are available in the new showroom.

Other special models available at the new showroom includes the 3-Eleven 430 in a black-and-gold livery that is exclusive for the Middle East as well as the Evora GT 430 with a 3.5-litre V6 engine.

Lotus cars on Wednesday inaugurated its new showroom at Sheikh Zayed road in Dubai, marking its return to Dubai after 2013

“We are extremely proud to be appointed as the new Lotus Cars dealer for the UAE. Our showroom design and ambience can be likened to that of a boutique hotel, where our customers can come and enjoy a coffee and hold business meetings, we want it to be a place that UAE motorists can enjoy,” said Karl Hamer, CEO of Adamas Motors.

This is the company’s second entry into the area after its first partnership with Al Futtaim motors in 2013.