US Automakers sales reports in August might have shown more than just its surges and plunges in the last month. These number, however, also portray a shift in the market preference of the automakers’ consumer base.

With family sedans and daily commute vehicles taking a back seat and lightweight pickup trucks and SUVs shining in the front, the shift was not foreseen by the car makers. Similar was the fate of luxury vehicles in the country.

The numbers could, however, be a wake-up call for German luxury giant Mercedes-Benz which suffered a 20 percent slide in August

Overall sales of luxury vehicles in the US dipped 3.6 percent in August. Toyota’s luxury auto wing Lexus lead the charts but suffered a fall of 7.1 percent plunging the number to a total of 28,622 vehicles for the month. BMW followed with a total sales of 23,789 vehicles, which was after the company achieved an anaemic growth of 1 percent during the month.

The numbers could, however, be a wake-up call for German luxury giant Mercedes-Benz which suffered a 20 percent slide in August sales bringing the figures down to 20,339 vehicles. This was excluding the brand’s commercial vehicles.

BMW witnessed total sales of 23,789 vehicles, which was after the company achieved an anaemic growth of 1 percent during the month.

“While customer demand remains high, our inventory levels are impacted by the delayed availability of many of our 2019 models,” Mercedes-Benz USA CEO Dietmar Exler said in a statement. “We are currently replenishing the inventory of our popular 2019 CLA-, GLC-, E- and GLS-class this month.”

Audi which saw a surge in its sales recorded a 5.5 percent growth pushing the number of vehicles sold to 20,907.

The article was adapted from an article at Nikkei Asian Review, which you can find here.