Monthly sales figures of automakers in the US have proved that the demand for sedans has been on a low.
However, challenging the slump, Japanese giant Nissan has decided to proceed with the launch of one of its most critical products.
The company believes that the redesigned Altima will turn the tables of the US market altering the reality of consumers abandoning the sedan segment. According to the company, the next-gen Altima sports a ‘revolutionary’ new ‘variable compression’ engine along with additional safety technologies such as ProPilot Assist and Safety Shield 360 with rear automatic braking.
In the past, Altima has proved to be one of the most successful models of the Japanese automaker.
“People are looking for tech,” Nissan North America Chairman Denis Le Vot said during an Automotive News interview on Tuesday. “There used to be less tech in a D-segment sedan. Now we’re getting back with the most concentrated technology we’ve ever had.”
In the past, Altima has proved to be one of the most successful models of the Japanese automaker until it was replaced by the Rogue crossover from the top spot. Reports suggest that Nissan will build the Altima on a global sedan platform that will also be manufactured in China.
The company believes that the redesigned Altima will turn the tables of the US market altering the reality of consumers abandoning the sedan segment.
The current running model of Altima faced a sales slump of 16 per cent which is similar to the overall midsize segment demand drop in the US. This slump has proved to be a problem for Nissan which is still perceived as a ‘car brand’ with heavy reliance on sedans for its sales.