Japanese auto giant Nissan will be pulling the plugs on two of its compact cars in Europe and Russia due to falling customer demand for the vehicles.
The models that fell prey to the conclusion are the Pulsar hatchback for Europe which saw its final days in the production plants back in June and the Almera sedan in Russia later this year, the company said.
Through the new rental program, the company aims at delivering a vehicle to a customer within two hours of reservation
According to a statement that was issued by the company the move was in response to an “a rapidly increasing switch by European customers from traditional vehicle segments to crossovers”. “The story in Russia is similar,” a spokesman said. This leaves the European market only with the electric Leaf in the non-crossover segment.
The Pulsar was launched by Nissan in 2014 to take a stand against its rivals in the segment such as the Volkswagen Golf and Ford Focus while filling the gap in Nissan’s portfolio in Europe. A part of Nissan’s reason was reflected in the sales figure after the company sold only 25,221 models of the Pulsar in Europe, compared to the 64,000 that it had targeted.
This news comes when Turo possesses more than 4,700 Porsche which are available for rental
The Almera sedan, on the other hand, was a model that was specifically made to cater to the Russian consumers and was launched in 2013. The car carried the badge of the best selling model in the country for a while reaching 46,225 sold units in 2014. However, this year, the model saw an unprecedented exit from the top-25-selling list, compiled by the Association of European Businesses in Russia.