In an effort to get more people into Porsches, the German sportscar maker’s ongoing experimentation with on-demand vehicle access has generated two more pilot programs.
Porsche has now launched a short-term rental program which includes several of its models that would be available for a specified time period from a few hours to a week. Apart from that, a second short-term program named as Porsche Host includes a pilot that is developed by Porsche Digital with car sharing marketplace provider Turo.
In 2017, the company had started a vehicle subscription called as Porsche Passport
In 2017, the company had started a vehicle subscription called as Porsche Passport which started at a fee of $2000 a month and offers unlimited vehicle swaps, unrestricted mileage and on-demand access to Porsche models.
“We want to offer a choice in how people experience the thrill of driving a Porsche,” Klaus Zellmer, CEO of Porsche Cars North America, said in a statement. “Our market research shows that consumers want options across a spectrum from access to ownership.”
This news comes when Turo possesses more than 4,700 Porsches which are available for rental.
Through the new rental program, the company aims at delivering a vehicle to a customer within two hours of reservation. Additionally, the cars which will be included in the rental programme are owned by a Porsche Cars North America subsidiary.
This news comes when Turo possesses more than 4,700 Porsches which are available for rental. “It’s an opportunity to take our best hosts and make them Porsche evangelists for our guests,” Turo spokesman Steve Webb said.