Following an industrywide slump in car sales, Japanese luxury carmaker Acura is cutting the price of the 2019 ILX compact luxury sedan.

Standard variant of the Acura along with A-Spec packages starts at $26,895 which is $2,200 less than the outgoing model. Similarly, the top variant of the ILX A-Spec with technology package carries a price tag of $32,545 which is $3,550 less than the previous year’s model.

“The critical mission of ILX is to bring new buyers into the brand, and our entire product and pricing strategy reflects that focus,” said Acura General Manager Jon Ikeda. “We believe that what we’ve done with ILX from a design and technology standpoint, together with aggressive pricing, will strengthen its position as our gateway sedan and as a segment leader in terms of attracting millennial buyers.”

Market performance of light-weight vehicles in the US has faced a slump of 31 per cent which is down from the 36 per cent that the US faced in the first nine months of 2017.
Along with a revised nose that now sports a similar grille to that of rest of the cars in the brand’s line-up, the company stated that it was adding AcuraWatch driver-assist technologies as standard across all models.

The car is powered by a 2.4-liter inline-four engine, mated to an eight-speed dual-clutch transmission and generates 201 hp.