British luxury automaker Bentley renewed its long-standing partnership with Swiss luxury watchmaker Breitling which will see a new generation of watches combining purpose with style, dedicated to everyday elegance.
The partnership dates back to the year 2003 when Bentley commissioned Breitling to design and manufacture an onboard clock for its flagship model, the Continental GT.
“The long-standing collaboration between Bentley and Breitling is a shining example of how, when two like-minded brands work together in an authentic way, the performance of both is enhanced,” said Chairman and Chief Executive of Bentley Motors, Adrian Hallmark.
“As we approach our centenary year, we will, of course, be celebrating our past, but, more importantly, we will be looking toward the future with a passion for innovation. It gives me great confidence to move forward with partners like Breitling who share our commitment to technological excellence, expert craftsmanship, and a pioneering spirit,” he added.
Through the partnership, Breitling will be adding special editions into its core product offering instead of a separate Breitling for Bentley collection. Breitling stated that the first of these watches would be the Premier B01 Chronograph 42 Bentley British Racing Green. It will be powered by the company’s flagship Manufacture Caliber 01 in-house mechanical movement, which is visible through a unique transparent case back with a metalised Bentley logo, the watch has an impressive 70-hour power reserve.
It also comes with an engraved plate with a “Bentley” inscription. “Bentley and Breitling share so many values. Both companies are known for quality, performance, and design excellence, and both can build on powerful historical legacies. It’s an ideal partnership, and, after more than 15 years, it is a pleasure to add another chapter to it,” said Breitling CEO Georges Kern.