In order to cope up with the stem losses from its operation in South America, Ford Motor Co has decided to pull the plug on Focus compact car in Argentina in May 2019.
The American manufacturer, however, stated that it would continue to build the Ranger compact-pickups at its Pacheco plant in the country. The Focus was formerly one of the flag-bearers of Ford in the Americas and will be taken off production in 2019. However, the company clarified that its sales will continue in China and Europe.
Ford stated that the major reason for the losses in South America was a change in customers’ preference from hatches and sedans to SUVs and crossovers. Reports suggest that the American giant is also expected to hold talks with German auto giant Volkswagen for joint development projects.
Ford, which issued a statement on Monday stated that it was looking at “multiple” alternative investment projects in South America. The company hinted about the addition of two new crossovers to its Pacheco plant by 2021.
This is, however, not the first instance that the company has pulled the plugs on family passenger vehicles due to losses. Earlier this year, the company seized the production in Michigan.