BMW pulled covers off the seventh-generation 3-Series sedan at the Paris Auto Show on Tuesday. The new sedan carries forward the nameplate’s attributes of design, agility, fuel-efficiency, and advanced equipment.
At the car’s unveiling at the Auto Show, BMW development chief Kalus Froehlich said, “We will prove the new 3 series remains the sportiest sedan in its segment. The new generation is better in every way than before. It represents the BMW brand like no other car. It’s the heart and soul of BMW.”
BMW engineers reworked the sedan’s body structure and chassis technology to improve driving dynamics, handling, steering and braking performance through “tireless engineering and testing.” In fact, the German automaker is so confident of its new product that it said the new 3-Series will “move the game” in terms of driving dynamics. “The foundations for these attributes are provided by weight optimization, a low center of gravity, a perfect 50:50 front-rear weight distribution and, above all, by the increase in the front and rear track compared with the predecessor model,” BMW commented in a release.
The overall body rigidity of the new 3-Series has been increased by 25 percent, going up to as much as 50 percent in certain areas according to the company. The 3-Series is also the first BMW model to get a new shock absorber technology. Lift-related dampers that are part of the standard chassis step up the sportiness and comfort several notches above those of the rivals. The new 3-Series is also 55kg lighter than before. The front spring struts and engine subframe are now made of aluminium, shaving 30kg off the weight of the body-in-white.
The seventh-generation 3-Series is longer, taller, and wider than its outgoing counterpart, imparting it stretched proportions and a muscular stature, according to BMW. It has a longer wheelbase and increased track width for improved agility.
Inside, there is a host of new gadgetry including smartphone entry, auto-reverse, and an in-car digital assistant that learns drivers’ routines. Drivers can use their smartphones to unlock the car and start it, and can also charge their phones courtesy of a wireless charging tray. The 3-Series can auto-reverse as far as 50 meters by backtracking over its exact path recorded through steering movements. A pretty helpful measure to get out of tricky situations.
On offer is a suite of optimised driver assistance systems including optional active cruise control operational in a speed range from zero to 210kph that can bring the car to a standstill if necessary. The system’s sensors not only detect the vehicle immediately in front of the car but the one beyond it. City Braking function also alerts the driver when a cyclist or pedestrian is detected.
The convenient traffic jam assistant designed to come in handy in stop-and-go traffic situations up to 60kph now cuts out the need for the driver to touch the steering wheel every 30 to 50 seconds if it senses the driver is clearly focused on the road ahead.
With so much of advanced technology, craftsmanship, and engineering put into a car that looks as good as it does, it is no wonder BMW is calling the new 3-Series a ‘Game Changer’. The 3-Series will go on sale next March. Pricing details for the Middle Eastern markets are yet to come to light.