Hyundai has announced the name of its new 2020 flagship SUV. Many will associate the 2020 Hyundai Palisade with the Pacific Palisades, an affluent and beautiful neighbourhood in Southern California.

The 2020 Palisade SUV will portray a bold exterior that grabs your attention and has strong undertones of safety and security. Hyundai is targeting parents with growing families and active lifestyles with the SUV. The styling of the new model from Hyundai will be an example of understated dignity, claims the company, demonstrating clear differentiation worthy of a flagship SUV.

“Hyundai is committed to offering new vehicles that meet the needs of more customers, and the All-new Palisade will offer quality and convenience for large families,” said Mike Song, Hyundai’s Head of Operations for Africa and the Middle East. “We aim to launch the Palisade as a 2020 model in the region and anticipate that customers will find it a very exciting addition to the Hyundai range.”

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The Hyundai Grandmaster Concept gives us an insight as to how the Palisade might look upon launch. Image

Pacific Palisades is home to a myriad of mid-century modern masterpiece homes penned by legendary architects such as Cliff May, Richard Netra, Charles and Ray Eames, and Eero Saarinen. The region boasts of a cool, breezy atmosphere, easy access to the beach, three large parks, and hiking and biking paths. No wonder then, that Hyundai is pitching its flagship SUV to prospective customers that call the Pacific Palisades as their home. That’s not to say other customers won’t have access to it.

What we know so far about the 2020 Hyundai Palisade is that it will offer luxurious seating for eight passengers as well as cavernous cargo space. Expect a host of intelligent safety and driver assistance features. Finally, intuitive technologies will provide lifestyle conveniences to the occupants. The Korean automaker will unveil the Palisade in front of global media at the Los Angeles Motor Show on November 28. Sales will begin from the summer of 2019.