Fiat Chrysler Automobiles could soon be looking at a tectonic rift between its performance luxury subsidiaries, Maserati and Alfa Romeo.
Automotive News on Saturday quoted FCA CEO Mike Manely who said that the strategy to bundle Maserati and Alfa Romeo under one leader was a mistake. According to Manley, the move to bring both the companies under one roof took the focus off Maserati, treating it like a mass-market brand, “which it isn’t and shouldn’t be treated that way,” he added.
Soon after being appointed as FCA’s new boss, Mike Manley appointed Harald Wester as the head of Maserati, leading the brand from 2008 until 2016 after which he continued to serve as the Chief Technological Officer at FCA. Wester then recruited Jean-Philippe Leloup, an experienced sales and marketing pro from Ferrari.
This news could result in Maserati losing out on its target for the year, which was to sell 50,000 models. This figure was a result of a mid-year pull-back from former FCA CEO Sergio Marchionne’s target of 75,000 vehicles. Reports by Automotive News suggested that Maserati’s sales plunged 26 percent through the first nine months of the year with just 26,400 vehicles.
Apart from that, FCA’s latest five-year plan calls for widespread electrification at Maserati. the aforementioned SUV, and a production Alfieri halo car. We know that the latter is expected to take inspiration from the 2014 Alfieri concept.