It’s been three years since General Motors started teasing us with the name “Enspire”. Now, the company’s second attempt in filing a trademark for the name has come to light after Buick showcased a crossover with the same name in China this past April.

According to a report published by GM Authority on Sunday, the company had received an approval for the trademark on 11 December. As per the report, the crossover is currently internally referred to as the E2UB. Translating the GM lingo, we understand that the upcoming utility vehicle could be based on GM’s E2 platform for the Buick brand.

Buick Enspire

The company had received an approval for the trademark on 11 December.

Currently, vehicles that employ the same platform under GM’s portfolio include the Chevrolet Malibu, Buick Regal, and international sedans such as the Opel Insignia and Holden Commodore. The 2019 Cadillac XT4 joins the same bandwagon as well, which might give us a brief idea of the dimensions of the Buick Enspire as well.

Considering that the Enspire will be based on the E2 platform, we can expect compact proportions and a front-wheel-drive layout with optional all-wheel drive. GM has been tight-lipped about any developments regarding the moniker, hence, its powertrains are still up for speculation.

Buick Enspire

Currently, vehicles sitting on the same platform under GM’s portfolio include the Chevrolet Malibu, Buick Regal, and international sedans such as the Opel Insignia and Holden Commodore.

The architecture can accommodate an inline-4 or a V6 engine. However, it is unlikely that the Enspire would feature the V6, considering that its concept was a battery electric vehicle when showcased in China. Without naming the test procedure, GM had claimed that the concept was capable of a staggering 600km of range on a single charge, something that was possible with the help of its “eMotion electric propulsion technology.”

It is hazy how Buick would handle the current Envision and Enspire on sale side-by-side. We expect both the monikers to sport similar dimensions, with the Enspire sporting a far more modern interior and Buick’s latest design motifs. On the other hand, the Envision is built in China and with the recent uncertainty over tariffs, and Enspire could replace the Envision.