AMENA Automotive was a proud partner of EVRT Middle East 2019, a one-of-its-kind electric vehicle road trip through the Middle East. The third edition of EVRT also incorporated eMobility Forums in Abu Dhabi, Muscat, and Dubai.
A convoy of electric cars participating in the road trip was flagged off from the World Future Energy Summit (WFES) on the 17th of January 2019. Covering over 2,000km over eight days, the road trip also participated in future mobility conferences organized by Global EVRT.
From the left: Cheyenne Kamran, Chief Strategist at AMENA Automotive, Ben Pullen, Managing Director of Global EVRT, and Alan Whaley, Chairman, AMENA Automotive.
The first eMobility Forum was tabled in Abu Dhabi on the first day of the Middle East EVRT, followed by the second in Muscat, Oman. The third conference was organized in Dubai, where AMENA Automotive was a witness to the winds of change blowing through the regional automotive industry and the future of mobility.
The aim of Global EVRT is to accelerate the adoption of electric cars across the world by displaying their true capabilities over long-duration testing. This is exactly what EV road trips are designed to showcase. This was the third Middle East EVRT, and for 2019 the event was bigger and better. Electric cars such as Chevrolet Bolt EV, Renault Zoe, and Tesla cars showed off how far EV technology had come.
Middle East EVRT 2019 concluded at the eMobility Forum Dubai on 24th January. eMobility Forum is a platform for automotive industry majors and related businesses as well as entities to come together and interact on a grassroots level with consumers and prospective buyers of electric cars. This is achieved through a mix of peer-to-peer discussion, decision-maker engagement, and ground-breaking insights from the industry, business, and government experts.
Martin Alva, Director of Digital and Editorial, AMENA Automotive, with Deepti Mahajan Mittal, Programme Leader for Climate and Energy at Emirates Nature, World Wide Fund for Nature (WWF).
Alan Whaley, Chairman of AMENA Automotive, was part of the panel discussion on the future of mobility in the Middle East. Through its numerous partnerships with key players across the automotive industry of Middle East and North Africa, AMENA Automotive provided valuable statistics and data to the discussion, helping the Forum paint a clearer picture of the trajectory of sustainable mobility in the region.
AMENA Automotive was also one of the media partners of Middle East EVRT, and shed light on the scope, aim, and operations of the said undertaking. The partnership was fruitful due to AMENA’s and Global EVRT’s shared goal of furthering the sustainable mobility concept in the UAE, followed by the greater MENA region. The only thing left to do now, is to wait until Middle East EVRT returns in January 2020, bigger than before.
The eMobility Forum held in Dubai at the end of Middle East EVRT tabled a discussion around the propagation of sustainable mobility in the Middle East.