American auto giant General Motors is shining the spotlight on its luxury carmaker subsidiary Cadillac to lead its electric car ambitions in an attempt to lure sales away from Tesla while countering the onslaught of upcoming EVs from German luxury brands.

During an investor’s call conference on Friday, the company announced the aforementioned plan while confirming a new modular electric car platform.

Cadillac-CT6-3 Car

This news comes after the company, on Wednesday, announced a partnership with EVgo, ChargePoint and Greenlots, three of the United States’ leading charging networks.

Reports suggest that Cadillac is expected to be the first GM brand to launch an EV based on the platform in question. The platform has been designed to spawn a range of cars from compact to large seven-seater luxury SUVs. Apart from that, it has also been designed to offer all three drivetrains including front-, rear-, and all-wheel-drive configurations.

The platform is expected to take its final shape by 2021 and will deliver a range of more than 480km on a single charge. In 2017, the company had announced plans of launching as many as 20 electric cars by 2023 that will include both battery-electric and fuel-cell models. The first of these will be the upcoming Chevrolet Bolt EV with close to 383km of range.

2019 Cadillac ATS Car

During an investor’s call conference on Friday, the company also announced a new modular electric car platform.

The Cadillac electric car is expected to be targeted towards the Chinese market where the government has implemented an aggressive electrification strategy to improve the quality of air in the country. This is supplemented by its plans to boost hybrid and electric car sales 10 fold over the next decades with the help of incentives and mandates.

This news comes after the company, on Wednesday, announced a partnership with EVgo, ChargePoint and Greenlots, three of the United States’ leading charging networks. Reports suggest that the company’s current trajectory is aimed at connecting data from charging stations with the vehicles so that everything including the payments can be seamless.