British firm Dyson, which announced its foray into the EV segment in 2017 has hired former Infiniti boss Roland Krueger to lead its new electric car project.

Up until 2017, Dyson was popular for its bagless vacuum cleaners but has committed $2.7 billion towards its EV project. Auto Express reported about the new appointment a few days after Krueger stepped down from his role at Infiniti. Ahead of this, the Japanese firm had already named a replacement in the form of veteran Nissan executive Christian Meunier.

Ahead of his service at Infiniti, Krueger has had years of experience at German auto giant BMW where he was employed from 1998 to 2014.

Dyson CEO Jim Rowan, speaking to Auto Express, said Krueger brings global experience, especially in regards to the Chinese market. Ahead of his service at Infiniti, Krueger has years of experience at German auto giant BMW where he was employed from 1998 to 2014.

Dyson’s foray into the EV segment has been lingering in the auto industry for a while. The most recent news that came from the UK suggested that the company was expecting to build its electric car manufacturing plant in Singapore. Reports suggest that the sole reason for Dyson to choose Singapore was because of its easy access to numerous Asian markets and a free trade agreement with China. It currently has a plant in Singapore for electric motors as well as a plant for home appliances in neighbouring Malaysia.

Along with the plant, Dyson also aims at headquartering in Singapore to be closer to the action in Asia. In 2018, strong sales in the region helped grow the company’s revenue by 28 per cent to $5.75 billion.

Dyson CEO Jim Rowan, speaking to Auto Express, said Krueger brings global experience, especially in regards to the Chinese market.

Being a UK-based company it could be disappointing that the car manufacturing won’t be coming to the home turf. However, none of Dyson’s products is manufactured in the UK, so this decision might not be a deviation from its pattern.

Dyson has been tight-lipped about any specifications of the upcoming EV. However, it recently wrote off a $60 million (AED 220 million) investment in American solid-state battery development company Sakti3 which it had bought in 2018 for $75 million (AED 275.5 million).