General Motors appointed Mark Reuss as its new President, effective from January 3, 2019. Reuss currently leads the Global Product Group at Cadillac and is now expected to assume responsibility for Quality Organisation at GM.

“Mark’s global operational experience, deep product knowledge and strong leadership will serve us well as we continue to strengthen our current business, take advantage of growth opportunities and further define the future of personal mobility,” said GM Chairman and CEO Mary Barra. “Mark has played a critical role in leading the development of the company’s award-winning vehicles while transitioning his team to prepare for growing electrification and autonomous technologies.”

New President GM Mark Reuss

Mark Reuss

“I am very proud to have spent my entire career at General Motors, and to now take on this new role is truly a great honour. With our current lineup of outstanding cars, trucks and crossovers around the world, I’m looking forward to keeping our momentum going at full speed,” said Reuss.

Responsibilities for Cadillac and global portfolio planning was added to Reuss’ plate in June 2018. Since then, he has been building an integrated product development plan at Cadillac to support an accelerated product and technology-launch cadence and the brand’s global growth plans.

Cadillac ATS SEDAN 5 UAE

Following an investor’s call conference on Friday, the company announced the aforementioned plan while also confirming a new modular electric car platform.

Apart from that, New President Mark Reuss has also been leading the transformation of the company’s global product development workforce and processes to drive world-class levels of engineering in advanced technologies and improve quality and speed to market. He is also doubling the resources allocated to electric and autonomous vehicle programs in the next two years.

Following an investor’s call conference on Friday, the company had announced that Cadillac would be its new lead EV brand, while additionally confirming a new modular electric car platform. This can be seen as one of GM’s new strategies to increase sales in countries such as China where the government has implemented an aggressive electrification strategy to improve quality of air in the country.