Nissan debuted its limited-edition GT-R in Dubai as part of a world tour showcasing the collaboration with Italdesign, an Italian design house.

Nissan will only make 50 examples of the GT-R50 which debuted to a global audience at the Goodwood Festival of Speed, 2018. Each car will have a unique colour scheme, with Nissan keeping a database of each customer’s requests. The company wants each GT-R50 to be bespoke and no two cars to be the same.

Nissna GT-R50 Dubai

The Nissan GT-R50 by Italdesig made its world debut at the 2018 Goodwood Festival of Speed.

Why 50 Nissan GT-R50 examples?

50 is a significant number for Nissan and Italdesign both. The first Nissan GT-R rolled out fifty years ago, and the brand is stronger than ever. Italdesign also celebrated half a century of successful business in 2018, which is why both the firms came together to commemorate their milestones in the form of a single, powerful, bespoke car. Thus was born the Nissan GT-R50, limited to 50 units.

Nissan has chosen not to number the cars from one to 50. Instead, each car will reflect a year during the GT-R’s history selected by each customer. Bespoke elements will then be added to showcase the story of GT-R in that particular year.

Nissan GT-R50 UAE

Italdesign has masterfuly reworked the prominent details of the GT-R badge that mark its identity.

The cost of exclusivity

The Nissan GT-R50 by Italdesign is expensive, there is no other way of putting it. At AED 4.1 million each, that is a serious amount of cash to pay for what is basically a souped-up Nissan GT-R R35 with design enhancements. The GT-R50 makes a total of 720hp from its 3.8-litre twin-turbocharged V6 engine. Italdesign called out the identifying elements of the GT-R and made them more pronounced, wrapped in a svelte Italian suit.

Each car takes eight weeks to produce from start to finish, and the first lucky customers will get deliveries of their bespoke ‘Godzilla’ in March or April 2020. Keen followers and aficionados of the Nissan GT-R might also recall the car’s history in the UAE, when Japanese driver Masato Kawabata set a world record for the fastest vehicle drift at Fujairah International Airport in 2016. The record speed? A whopping 304.96kph! It does kind of justify the steep asking price.