American electric car startup Karma and Italian design studio Pininfarina have teamed to collaborate on future electric car projects.
Karma is an EV startup born out of what remains of Fisker Automotive which was founded in 2007. The firm went under in 2014, to be replaced by Karma Automotive. Both the firms’ area of operations was identical: electric cars. In fact, Fisker’s most popular car was called Karma.
Karma currently sells the Revero all-electric sedan which is essentially an updated version of the 2012 Fisker Karma.
On the other side of the pond, Pininfarina was also on the brink of shutting its operations. Today, however, under the stewardship of Indian firm, Mahindra & Mahindra, the Italian design house is flourishing again, and even showcased a new electric hypercar called Battista.
Both the companies have now entered a strategic partnership towards launching a product as early as the second quarter of 2019. Pininfarina CEO Silvio Pietro Angori said in a statement that his firm has been tasked with helping Karma by lending its expertise in design.
As of now, Karma has one product in its lineup called the Revero. It is not an all-new car with Karma having updated it from the original 2012 Fisker Karma. The firm is testing prototypes for a Revero facelift and should reveal the new extended-range electric sedan soon.
A new extended-range Revero is under development with Karma leveraging Pininfarina's EV expertise for the project.
Karma is opening itself to a slew of partnerships, the first of which is with Pininfarina. The American startup refers this series of collaborations as Value-Forward strategy. Upcoming partnerships will deal with different aspects of the automobile industry such as connectivity, shared mobility platforms and electrification, and so on, according to Karma CEO Lance Zhou.
Karma Automotive is currently headquartered in California and has a production facility in Moreno Valley. Zhou also added that Karma intends to solidify its presence in the luxury car arena back in its home market before expanding to other markets.
Spy Shot Credit: Auto Evolution