Stuttgart-based automaker Porsche announced a new sales and delivery record for the year 2018. The brand delivered 256,255 vehicles worldwide in 2018. This number is the firm’s highest annual figure posted by the company in its history. This represents a growth of four percent compared to the existing record figures of 2017.

Of all the vehicles in the Porsche lineup for 2018, the Panamera commanded the highest sales growth with a 38 percent increase year-on-year to 38,443 deliveries. The 911 also recorded a double-digit growth figure. Despite the firm announcing the release of a new generation of 911, sales of the 991.2 model still recorded a ten percent increase at 35,573 units.

2019 Porsche Macan S Dubai UAE

The Porsche Macan was the highest seller of 2018, edging ahead of cars like the Cayenne and Panamera.

Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG said: “The 911 capacity to fascinate is stronger than ever. We just celebrated the world premiere of the new 911 at the end of the year at the Los Angeles Auto Show, and yet our sports car icon once again inspired more customers in 2018 than in the previous year.”

The Porsche Macan was the most successful model in the German automaker’s lineup, having recorded 86,031 sales, edging ahead of the Cayenne at 71,458 deliveries.

China, despite its declining automotive sales, again emerged as Porsche’s single biggest market, holding on to the numero uno position for the second consecutive year. Growth in this market hit twelve percent, standing at 80,108 units delivered in total. USA clinched the second place with a three percent increase, clocking 57,202 vehicles.

2020 porsche 911 carrera 4s cabriolet

Despite Porsche announcing the release of a new-generation 911, sales of the 991-gen cars were still unhurt in 2018.

Deliveries in Europe came in slightly lower than previous years’ figures. “The switch to the new WLTP test cycle and gasoline particle filters in Europe mean that we faced significant challenges in the fourth quarter of 2018, and these will continue to be felt in the first half of 2019. On top of that, we stopped offering models with diesel engines in February 2018,” Detlev von Platen added.


The total global sales figures of Porsche are as follows:




Full years
2017 2018 Difference
Worldwide 246,375 256,255 4 %
Europe 80,262 77,216 -4 %
Germany 28,317 27,541 -3 %
America 67,714 70,461 4 %
USA 55,420 57,202 3 %
Asia-Pacific, Africa
and Middle East
98,399 108,578 10 %
China 71,508 80,108 12 %