The Roads and Transport Authority of Dubai announced a reduction in the price of special licence plates, with three-digit examples now starting at AED 179,999.

The RTA on Monday said that the discount was attached as part of a broader initiative for raising customers’ satisfaction levels. The road authority also aims for the happiness of unique number plate enthusiasts with this offer.

Jamal Assada, Director of Vehicle Licensing, Licensing Agency at the RTA, spoke about the offer: “This initiative, which has been endorsed by the Board of Executive Directors, stems from RTA’s keenness to raise customers’ satisfaction rating. It also echoes one of RTA’s main strategic goals aimed at raising people happiness.”

The new licence plates of Dubai have also come into effect starting 1 January, 2018.

Assada also listed some of the finer details of the discount, saying: “Among the three-digit plates on offer are: T 738, J 945 and P 682 in addition to several other fancy plates, and customers are entitled to buy more than one plate. RTA always seeks to roll out new initiatives and improve services to make customers happier by keeping pace with their needs and expectations, which are a top priority of the RTA.”

Interested in the deals? You can screen special numbers through the RTA’s website, customers’ happiness centres, or those of service providers.