Tyre manufacturing giant Bridgestone has reported a 30 percent increase in original equipment fitments in EMEA in 2018. The brand was chosen to provide over 120 new original equipment, spread across more than 40 different models from 15 different manufacturers.
Bridgestone’s premium tyre range is underlined by the car manufacturers who are committed to using it as original equipment, which includes brands such as Toyota, Mercedes and Porsche. At the same time, Bridgestone continues to serve as the primary supplier for Audi, SEAT and Skoda as part of its strategic partnership with Volkswagen Group.
Bridgestone’s premium tyre range is underlined by the car manufacturers who are committed to using it as original equipment.
Mark Tejedor, Vice President of Original Equipment at Bridgestone EMEA said, “In an industry in rapid transformation, where vehicles are becoming more and more CASE – connected, autonomous, shared and electric – Bridgestone delivers new solutions and technologies answering car manufacturer’s most demanding challenges. The tyres we are developing today are aimed at meeting needs for the next two to five years and far beyond.
“It’s enabled us to take a step in a new direction that leads decisively into the future. We are creating new tyres as well as mobility solutions and services that are more efficient and better adapted to vehicles and new automotive developments than ever before. By doing this, we will keep drivers going, no matter what.”
Bridgestone also continues to serve as the primary supplier for BMW, SEAT and Skoda in addition to the strategic partnership with Volkswagen Group.
Over the past five years, the volume of fitments has doubled at Audi. Apart from that, the company has also taken a strong position with BMW. The German manufacturer chose Bridgestone as their primary tyre provider for models including the 3-series, 7-series, X5, X7 and Z4.
Other notable cars that primarily feature the brand’s tyres are the BMW i3s, Toyota Corolla, Audi Q3, Audi A6, Opel Insignia, BMW 8-Series, Porsche Cayenne, Ferrari Portofino and Renault Mégane RS and RS Trophy.