After marking its foray into the big-size SUV segment with the Telluride this year, Kia is now planning to enter into the EV segment with an all-new electric car that will be showcased at the Geneva auto show as a concept.

On Thursday, the brand teased the unnamed concept car in an announcement and said that it signals an “emotional approach” to electrification. While not a lot was revealed in the announcement, the company stated that the design comes from its European design centre in Frankfurt, Germany.

The upcoming EV will likely be introduced as a performance model.

Vice President of Design at Kia Motors Europe, Gregory Guillaume said design should be about “capturing the heart and making it beat that bit faster”. Adding to this he also stated that he was not just aiming to check all boxes for acceptable performance, range and driving dynamics but also give the onlookers ‘goosebumps’ when they look at it.

The company teased the model’s arrival with a single photo that shows the car’s front fascia with LED lighting that spans the front bumper. The shape is reminiscent of the brand’s current “tiger shark” grille seen on other models. Meanwhile, the headlights seem to have been replaced by slim LED lighting elements. From what can be seen, the new iteration will most likely not be seated in the crossover or SUV segment.

The car looks small and long with wide fender arches that mimic a performance-oriented model. In addition to this, the bonnet also features chiselled styling lines. There are no side mirrors which we assume are absent in exchange of cameras as seen on most EVs these days.

The car is badged with an updated “Kia” logo that sits below the hood. Instead of the traditional oval badge with “Kia” scripted inside, the new font lets letters flow freely in the front. Subjective, but this surely looks more upscale than the current logo.

The car is expected to be revealed at the Geneva Motor Show on March 5.