The Supervisory Board of Porsche AG has decided to manufacture the next generation of the Macan as an all-electric model. Further generations following the upcoming German compact crossover will not take up internal combustion engines again.
The landmark decision represents an expansion of the Porsche range in the field of electromobility. At the end of 2019, Porsche will bring Taycan, its first EV, to market, followed swiftly by the Taycan Cross Turismo, its lifestyle derivative.
Porsche's announcement regarding the Macan is bang on time considering the wave of EVs about to hit dealerships across the world.
Oliver Blume, Chairman of Board of Management, Porsche AG, said: “Electromobility and Porsche go together perfectly; not just because they share a high-efficiency approach, but especially because of their sporty character. By 2022 we will be investing more than six billion euros in electric mobility, and by 2025, 50 per cent of all new Porsche vehicles could have an electric drive system.
“Nevertheless, over the next ten years we will focus on a drive mix consisting of even further optimised petrol engines, plug-in hybrid models, and purely electrically operated sports cars. Our aim is to take a pioneering role in technology, and for this reason we will continue to consistently align the company with the mobility of the future.”
Porsche decided to manufacture the next-gen Macan at its Leipzig production facility in July 2018. Investing in electromobility at this facility creates the opportunity for Porsche to make fully electric cars on the existing production line in future. The next-gen Porsche Macan will feature 800-volt technology, employing the firm’s PPE architecture (Premium Platform Electric). PPE is jointly developed with Audi.
Porsche developing an electric Macan is not really a surprise, and one would say it was bound to happen sooner or later. Audi has already debuted the e-Tron SUV, followed by Mercedes-Benz with the EQC. BMW will bring out the iX3 later this year. Volvo will push electrification aggressively come 2020, electrifying the XC90 first, followed by other cars in its lineup.
Macan will be Porsche's third EV after the Taycan and Taycan Cross Turismo
It looks like the upcoming electric Porsche Macan has its job cut out for it. From helping Porsche shore up its revenue and profits to adopting an all-electric drivetrain for its future, the Macan nameplate is sure earning a lot of accolades around the world, creating a legacy in the process. Lastly, is it too much to ask for a 600hp AWD Porsche Macan? Backed by Porsche’s stellar engineering, it could spark off an exciting battle between global manufacturers to enter this exciting segment.