Peugeot cut the ribbons to its first high-concept store in Yas Mall, Abu Dhabi in partnership with Omeir bin Youssef & Sons, its exclusive distributor in Abu Dhabi. The inauguration ceremony was held in the presence of officials from Groupe PSA and Omeir Bin Youssef Group.

The showroom marks Peugeot’s first concept store in the Middle East and third in the world. Peugeot’s digital transformation, which entails adopting a consumer-centric strategy aspiring to be a customer connected brand with efficient digital processes for seamless customer experience.

Officials of Groupe PSA as well as Omeir bin Youssef & Sons were present at the store's inauguration.

Samir Cherfan, Senior Vice President Sales and Marketing for Middle East and Africa at Groupe PSA, commented on the opening of the store: “Today we witness another milestone in Peugeot’s quest to leverage its presence in the GCC and enhance its profile in the region. This exclusive store reinforces Peugeot’s leadership in innovation and technology presenting a one-of-its-kind retail experience to consumers in the UAE.

“Our strategic partnership with Omeir Bin Youssef & Sons has reinforced Peugeot’s presence over the past 25 years, and today we add a new chapter to our success story underlining the brand’s move upmarket.”

The new Peugeot concept store features a futuristic setting with simple and modern architecture. Designed to adapt to new customer needs, the store also has digital screens that take visitors into the world of Peugeot. The immersive experience highlights the history as well as the milestones of the brand over the years. Visitors will also get to look and experience Peugeot’s latest range of cars at the store.

The Peugeot Concept Store boasts of an immersive cunsumer experience through modern means

Abdulla Bin Omeir, Chief Executive Officer at Omeir Bin Youssef Group, commented, “We are very thrilled to open the first ever Peugeot concept store in the Middle East which will serve as a hub for visitors to indulge in everything Peugeot. The store has been equipped with state of the art facilities to offer a world-class retail experience to the Peugeot enthusiasts. We will continue to push boundaries and tailor innovative consumer-centric experiences that cater to the different components of the society.”

The Peugeot Concept Store is located on the ground floor by the Cinema Parking at Yas Mall, Abu Dhabi.