Cullinan hit the bullseye for Rolls-Royce which made its entry into the luxury SUV segment last year.
On Saturday, Automotive News reported that demand for the Cullinan continues to outweigh its production capacity. CEO of Rolls-Royce Motor Cars Americas, Martin Fritsches stated that the company’s plant in England was running at 100-per cent capacity to build the SUV.
The Automotive News report also suggested that the waiting list has production slots filled through July, but more orders continue to roll in. Adding to this Fritsches said he’d like more capacity which was simply not possible at the moment with just one production plant in England. However, Rolls-Royce bumped up its workforce by 200 employees after orders for Cullinan began to rise.
Cullinan climbed aboard the luxury SUV bandwagon along with latest entrants such as Lamborghini.
Cullinan climbed aboard the luxury SUV bandwagon along with latest entrants such as Lamborghini and arch-rival Bentley. This has graced the company with new customers. Fritsches said half of Cullinan buyers are new to the brand with a good amount of younger customers. Apart from that, the customer base for the Cullinan consists of a healthy percentage of women.
Such demand for the SUV can most likely build on the brand’s last year’s global sales record. In 2018, Rolls-Royce sold 4,107 vehicles that were led by strong demand for Phantom. The first batch of Cullinan has been delivered just before Christmas, so the brand has almost a full year of sales to look forward to. The booming sales of the Cullinan have also encouraged numerous dealers to invest in their showrooms.
In 2018, Rolls-Royce sold 4,107 vehicles that were led by strong demand for Phantom.
While Rolls-Royce enjoys booming sales, Bentley has been a step ahead with its SUV Bentayga. The company recently unveiled the Bentayga Speed that overtook the Lamborghini Urus as the fastest SUV in the world.
A tweaked version of the 6.0-litre W12 motor powers the Bentley Bentayga Speed, generating 626hp and a massive 900Nm of torque. Bentley certainly has a penchant for massively powerful engines, and it shows in the super SUV. The engine specifications reflect an increase of 26hp and 1.5Nm over the regular (relatively) Bentayga.