In a year when auto titans saw losses, General Motors came out projecting a strong growth. When it comes to foresight, General Motors has proved itself to be a leading Seer of Automotives.
Some of the developments at GM come as relatively new developments while others are years in the making. All of this, however, shows a shrewdness that foretells continued growth. The company’s publicized restructuring that involved the closure of plants in the US made way for huge criticism. The move, as we know, has already led to hundreds of hourly wage employees being relocated or laid off.
The company is currently shifting its attention towards performing SUV and pickup truck models and away from poor-performing sedans.
The restructuring aims at expanding the production of its more popular SUV, truck and crossover models and subsequently phase off its poorly selling sedans. These plans, when announced in November, were presented as a way to streamline operations that would future-proof the brand from an evolving market and world.
A larger part of the evolution, according to the company, is the emergence of new technology and legislature that are all directed towards an electric and autonomous future. As a result, GM has invested greatly in both sectors. By the end of 2018, GM publicised new appointments for Cruise leadership, with CEO Mary Bara explaining that the decision demonstrated their “commitment to transforming mobility through the safe deployment of self-driving technology and move us closer to our vision for a future with zero crashes, zero emissions and zero congestion.”
All the aforementioned plans are not the only ways GM is future-proofing itself. Recently, GM’s subsidiary Buick joined hands with Amazon to work towards solving porch pirate woes that were plaguing the companies. With Amazon’s existing Key-In technology that allows deliveries to be made in homes, vehicle brand owners can receive packages directly in the vehicle.
The company garnered plenty of criticism from labour unions and the US government after announcing plant closures.
“Partnering with Amazon to leverage our embedded in-vehicle connectivity gives Chevrolet, Buick, GMC and Cadillac owners the option to conveniently receive deliveries inside their vehicle parked at home, work or near other locations in their Amazon address book,” said Alan Batey, President, General Motors North America in a statement. “This is another example of how we provide customers with technologies that add value and enhance the ownership experience.”
From farther away, GM’s plans emerge as a clear strategy to meet and dominate whatever the future has to throw at the industry. The American auto company seems to be transforming itself into a machine that is capable of agile reconfiguration.