Peugeot has launched the all-new 508 in the Middle East. The French automaker unveiled the car at its brand-new Peugeot Concept Store in Yas Mall this week.

The ‘radical saloon’ has been introduced in three trim levels including the entry-level ‘Active’, mid-trim ‘Allure’ and the top-of-the-range ‘GT Line’ model. Moving away from the conventional boot-lid-design, Peugeot has graced the new 508 with a new five-door fastback silhouette.

Puegeot new 508 Middle East

The new 508 stands shorter than its previous generation with a new radiator chrome-plated chequered grill that sits between the LED headlights.

The new 508 stands shorter than its previous generation with a new radiator chrome-plated chequered grill that sits between the LED headlights. Notable additions in the new model include the vertical LED daytime running lights along with a lowered bonnet.

On the inside, the 508 features the third generation of Peugeot’s i-Cockpit that includes a compact steering wheel, 8- or 10-inch HD touchscreen and a heads-up display unit with a 12.3-inch digital screen.

On the GT-Line trim, the central touch screen comes with new-age features including radio, navigation, vehicle settings, telephone, phone mirroring, and, i-Cockpit Amplify. The i-Cockpit Amplify comes with a choice of two completely customisable ambiences; ‘BOOST’ and ‘RELAX’ which alter the senses of the car such as adjusting the ambient-lighting intensity and screen colour, changing musical-ambience settings and multi-point seat-massage programmes.

Peugeot 508 - 3rd generation Peugeot’s i-Cockpit

On the inside, the 508 features the third generation of Peugeot’s i-Cockpit.

Entirely customisable with six different display modes, the i-Cockpit head up display unit is positioned above the steering wheel and presents driving information within the eye line of the driver.

The new 508 comes with a host of new-gen driving aids including Adaptive Cruise Control, Lane Positioning Assist, Active Safety Brake, Lane Keeping Assist, Driver Attention Alert, High Beam Assist, Speed Limit recognition, extended traffic sign recognition, Active Blind Spot Monitoring system and Visiopark 2 (360° vision). It is powered by the same 1.6-litre PureTech turbo engine that churns out 177hp. It sprints to 100kph in 7.9 seconds.