Porsche Centre Dubai, Al Nabooda Automobiles launched a new online sales platform on Monday with which buyers can now buy a Porsche at the click of a button. Introduced for the first time in the world, customers in the UAE will be the first to be opportune of buying a brand-new or pre-owned model from the German manufacturer online.

The new platform has been developed as a part of the company’s customer-centric multi-channel strategy which aims at introducing a range of innovative retail formats such as Porsche Studios, and pop-ups meant for enhancing the purchase journey and experience.

The new platform has been developed as a part of the company’s customer-centric multi-channel strategy.

Commenting on the launch of the online sales portal, K. Rajaram, Chief Executive Officer, Porsche Importer Dubai and Northern Emirates, Al Nabooda Automobiles LLC, said: “We are always working on innovative solutions that meet the needs of our customers. As such, we are delighted to be the first Porsche Centre in the world to offer a truly integrated platform that gives the UAE public choice when buying a Porsche. Our anytime, anywhere approach, means that customers can tailor their journey to owning a Porsche, without constraints such as time or location,” he said.

“Convenience and ease are the driving factors of this platform. No longer is there a standardised approach because an individual can learn about, view, test drive and buy a Porsche in the order that suits them best. This especially enables us to offer peace of mind to those who are at the crucial stage of buying the sports car of their dreams,” Rajaram added.

Customers who have visited the showrooms and have decided on the model can secure their sports car of choice with a deposit.

Similar to the traditional purchase experience, the new platform guides buyers through key stages, starting with the consideration phase where the customers are given visitors access to real-time stock information, images and specifications on new and pre-owned cars that are currently available at the showrooms. Customers who have visited the showrooms and have decided on the model can secure their sports car of choice with a deposit.