Targeting the NEV fad and an apt market for it, Japanese automaker Toyota announced on Sunday, that it was setting up a research institute in Beijing in partnership with Tsinghua University to study car technology using hydrogen power and other eco-friendly technologies.

Toyota’s President and CEO Akio Toyoda, outlined the initiative in a speech at Tsinghua University, stating that it was a part of the company’s efforts to share more technology with China as it aims to widen its scope in the country by beefing up manufacturing capacity and distribution channels.

Toyota Fuelcell- Hydrogen FuelCell Electric Vehicle

The company foresees great potential by supplying its resources to rivals which would expand the scale of production for important hardware.

In an official statement, Toyota stated that the joint research will include new cars and new technology to solve environmental problems in China and help in reducing traffic accidents. The institute will “cooperate in research not only related to cars for Chinese consumers but also in research related to active utilization of hydrogen energy that can help solve China’s energy problems,” the company said.

The move dovetails with the Japanese carmaker’s announcement this month that it would offer free access to nearly 24,000 patents for electric vehicle technologies to carmakers and suppliers around the world.

The company foresees great potential by supplying its resources to rivals which would expand the scale of production for hardware such as power control units and electric motors that are used in gasoline-electric hybrids, plug-in hybrids, fully electric vehicles and fuel cell vehicles.

Toyota Cars

Toyota stated that the joint research will include new cars and new technology to solve environmental problems in China such as reducing traffic accidents.

Speaking to Reuters last month, Executive Vice President Shigeki Terashi said that Toyota intended to become a tier 2 supplier of the hybrid system and that it had already received enquiries from more than 50 companies. A few days after the same, Toyota announced that it had started to supply fuel cell vehicle to Chine commercial vehicle maker Foton and SinoHytec.

The statement also mentioned that the automaker hopes to cooperate with more companies in China to promote fuel cell vehicle penetration in the country.