French carmaker Renault announced a strong increase in sales volumes of its vehicles in the Middle East, resulting in a healthy first quarter performance. This, when compared to the same period the year earlier, saw overall sales of Renault vehicles shoot up by a remarkable 23%. The results showcased Renault Middle East achieving 3.54% market share in the Middle East, a growth of +0.53 points in comparison to the same period in 2018. Also lending a helping hand is the current car market’s growth trend of 4%, compared to the lacklustre performance the year prior.
Marwan Haidamous, Managing Director, Renault Middle East.
“The Q1 2019 marked a good start to the year, as we executed a differentiated strategy of focusing on innovation to generate a solid performance across our business. Our digital initiatives are enhancing revenue quality and creating network competencies that will help us take advantage of growth opportunities and enhance our future performance,” said Marwan Haidamous, Managing Director, Renault Middle East.
Renault, which is currently one of the leading European car brands in the Middle East, also posted a 3.54% market share for the same quarter. This figure represents a +0.53 points increase in the region, compared to the same time period in the previous year. Some of the leading contributors which led to the overall growth of Renault in the region were down to its increase in revenue and benefits from its revised digital strategy, and a strong product offering in the form of newer vehicles. Speaking of which, the all-new 2019 Duster, according to the French marque, was the biggest factor behind the company’s strong Q1 performance. With its heavily revised exterior design, better quality interior, and more equipment on offer, the all-new 2019 Renault Duster sold 100% more units than its predecessor did over the same period in 2018.
“The Q1 2019 marked a good start to the year, as we executed a differentiated strategy of focusing on innovation to generate a solid performance across our business. Our digital initiatives are enhancing revenue quality and creating network competencies that will help us take advantage of growth opportunities and enhance our future performance,” said Marwan Haidamous, Managing Director for Renault Middle East.
Renault Middle East has also been busy and has been investing deeply into improving the experience of its new and old customers. Among its other verticals, Renault Middle East has been sharpening its focus on the digital customer experience. The carmaker’s new ‘Easy Life’ Digital Experience is set to enhance overall customer service, both in terms of its retail and aftersales clients. Renault has also been working on setting new standards when it comes to its lead response times – the company responded to all online enquiries within one hour from February onwards. This, in turn, has resulted in sales generated from online leads increase by 50% compared to the same period last year.
The all-new 2019 Duster was the biggest factor behind the company’s strong Q1 performance.
Furthermore, the introduction of ‘Renault Anywhere’ – a new home test-drive programme in key markets such as Saudi Arabia and Dubai (among others) also proved successful. With the help of this new initiative, Renault Middle East customers can now benefit from a digitised and simplified three-step journey. The journey for potential customers begins when they visit Renault’s newly-developed website that has been especially dedicated for its growing digital audience in the region. Customers can now choose a model of their liking, pin their desired address location, before proceeding to select a date. Once that is done, customers can call for a Renault test drive to not only their home or office location, but to almost any place of their liking or preference.
Apart from growing its digital signature, Renault Middle East is also striving to deliver the most convenient and cost-effective aftersales solutions to its customers. This strategy involves competitive maintenance packages at Renault showrooms, plus a fixed menu pricing system to ensure greater convenience at service centers and on the ‘My Renault App’.