The Emirates Motor Company (EMC) began its journey back in 1962, when it was established as Abu Dhabi’s first state-of-the-art car dealership. Located on the Airport Road, it quickly became a landmark in the emirate, featuring a large Three-Pointed Star that was prominently visible on the roof of the dealership. Eventually, as the years rolled by, sales picked up pace and soon enough, Emirates Motor Company and Abu Dhabi became synonymous with the Mercedes-Benz brand within the region.
With the ever-growing demand for Mercedes-Benz vehicles in the UAE, Al Fahim Group, the parent company of EMC realised the need for an even larger, purpose-built facility. The new facility would not only help customers of the brand in a more efficient and timely manner, but would also help convey the commitment of the Emirates Motor Company towards its customers, better. So, the time came for EMC to inaugurate its latest and most grandiose Mercedes-Benz facility in the firm’s history. Located in the Mussafah District of Abu Dhabi, this new facility would soon go on to dwarf any other such structure built before it or since.
With the ever-growing demand for Mercedes-Benz vehicles in the UAE, Al Fahim Group, the parent company of EMC realised the need for an even larger, purpose-built facility.
The headquarters for the Emirates Motor Company was designed and built at a cost of AED 200 million, and incorporated a vast showroom and an expansive service centre, along with staff accommodation and a multi-level parking lot.
The brand-new headquarters for the Emirates Motor Company was designed and built at a cost of AED 200 million, and incorporated a vast showroom and an expansive service centre, along with staff accommodation and a multi-level parking lot. Sprawling over an area of 93,000 square metres or over a million square feet, EMC’s lavish flagship facility amalgamates a thoroughly modern and cutting-edge structure with leading standards of environmental sustainability in the industry. The huge structure incorporates a 4,382 square metre showroom, 20,873 square metre dedicated service centre with over 250 work bays, and a 7,196 square metre space specifically designed for housing official Mercedes-Benz spare parts. The latter is home to over 29,000 parts for the various Mercedes-Benz models that are sold in the region. Also, the facility’s automated logistics centre features the world’s most advanced IT operation. It utilises an RF ID asset tracking software that can find the location of any Mercedes car, at given point of time.
Since it commenced operations a decade ago, the Emirates Motor Company’s humongous facility has been consistently delivering excellent levels of customer satisfaction; may it be through the purchase process or the aftersales support.
The largest Mercedes-Benz facility of its kind in the world, EMC’s jewel-in-the-crown building features an impressive glass exterior façade. This, along with the ingeniously-designed triple vertical openings which ascend all the way to the roof, allow for natural sunlight to illuminate the interior. The combination of the glass exterior and the incoming natural lighting helps lift the ambience of the place, boosting not just the morale of the workforce but also elevating the customer experience. The facility also includes high-tech panoramic lifts, an air-conditioned drive-in reception area, a well-catered food court, and high-speed Wi-Fi internet connectivity. Customers here also have the ability to monitor their Mercedes-Benz vehicles being serviced, while remaining in the pleasant comfort of a dedicated, air-conditioned viewing area. EMC also offers a unique ‘While You Wait’ express service option to its customers. The service allows customers to relax at a dedicated lounge, while there is also a coffee shop and a min theatre, and even a children’s play area.
Since it commenced operations a decade ago, the Emirates Motor Company’s humongous facility has been consistently delivering excellent levels of customer satisfaction; may it be through the purchase process or the aftersales support. It has also been cited as one of the contributing factors behind the rapid development and success of Abu Dhabi, itself. Today, the Emirates Motor Company’s showroom in Mussafah offers a one-stop solution for potential buyers looking to own a Mercedes-Benz vehicle in the UAE.