At a special event held at its flagship showroom on Sheikh Zayed Road, Dubai, Porsche unveiled the all-new, eighth generation model of its most iconic car – the brilliant 911. The new Porsche 911 is currently available in two variants – the Carrera S and Carrera 4S – each having its own Coupe and Cabriolet avatars for customers to choose from. For this latest generation, the posh German carmaker has made some very important changes to their well-acclaimed sports car. This means that the new 911 is not only faster and more powerful than its predecessor, but also more economical.

Speaking during the launch event, K Rajaram, Chief Executive Officer, Porsche Importer Dubai and Northern Emirates, Al Nabooda Automobiles LLC, said, “Just like the first generation, the latest 911 is a sports car for the new era. Our icon has once again evolved and is now more powerful, more emotional, and more efficient than its predecessors. It is the best 911 Porsche has ever produced and this eighth generation maintains the 911’s status as a pure driver’s car that also offers everyday usability and unique design. As such, I am delighted to announce that the 911 Carrera S and the 911 Carrera 4S are now available.”

While the new model’s overall silhouette retains its typical 911 charm and form factor, Porsche has executed some key changes to differentiate the all-new 911 from its older stablemate.

“Just like the first generation, the latest 911 is a sports car for the new era. Our icon has once again evolved and is now more powerful, more emotional, and more efficient than its predecessors. It is the best 911 Porsche has ever produced and this eighth generation maintains the 911’s status as a pure driver's car that also offers everyday usability and unique design. As such, I am delighted to announce that the 911 Carrera S and the 911 Carrera 4S are now available," K Rajaram, Chief Executive Officer, Porsche Importer Dubai and Northern Emirates, Al Nabooda Automobiles LLC.

While the new model’s overall silhouette retains its typical 911 charm and form factor, Porsche has executed some key changes to differentiate the all-new 911 from its older stablemate. While the whole car now sports a more confident and commanding styling, some of the most noticeable design touches include the wider wheel arches, slimmer centre section, distinctly recessed bonnet, pop-out door handles, and a wider rear section. The latter even incorporates the new variable-position spoiler and an uninterrupted LED light strip. Meanwhile, the front section of the new 911’s body is now 45mm wider than before, and a vast majority of the outer shell is made out of aluminium.

The interior of the new Porsche 911 has been revamped, and feels even more sophisticated and up-to-date than ever before. The most important designs in this interior includes a new dashboard that now houses recessed instruments, sporty-looking central rev counter, dual frameless displays – the central one is a 10.9-inch unit featuring Porsche Communication Management (PCM). The large infotainment head unit is underlined by a switch unit which has five buttons, and finally, there are the newly-designed sport seats which are not only more comfortable than before, but also offer better bolstering.

Porsche’s latest 911 is overflowing with some of the most compelling and sophisticated gadgets in the industry.

Porsche’s latest 911 is overflowing with some of the most compelling and sophisticated gadgets in the industry — including the optional LED matrix headlights with Porsche Dynamic Lighting System (PDLS) Plus with Main Beam Assistant, Porsche Active Suspension Management (PASM), Night Vision Assist, Sport Chrono Package, and a Burmester High-End Surround Sound System, among a few others. However, even more important in a Porsche 911, is its powerplant, and the latest model doesn’t disappoint. Sitting on a set of redesigned and repositioned engine mounts is a 3.0-litre turbocharged flat-six engine, and it puts out 450hp and 530Nm of maximum torque.

The smooth and refined six-cylinder engine in the new 911 comes mated to an 8-speed Porsche Doppelkupplung (PDK) dual-clutch transmission, and either drives the rear wheels (Carrera S) or splits power to all four wheels (Carrera 4S). When combined with the Sport Chrono Package and Launch Control, the new 911 Carrera S can hit 100 km/h in a mere 3.5 seconds, while the Carrera 4S can achieve the same feat in just 3.4 seconds – making the new models up to 0.4 seconds quicker than their precursors. The maximum velocity of the new Carrera S and Carrera 4S is 308 km/h and 306 km/h, respectively.

The all-new Porsche 911 Carrera S and Carrera 4S are available in Porsche Centres in Dubai, Sharjah and Fujairah, with prices starting at AED 474,600 for the 911 Carrera S Coupe and AED 519,700 for the S Cabriolet. Meanwhile, the all-wheel-drive variants start from AED 504,600 for the Carrera 4S Coupe and AED 549,600 for the 4S Cabriolet.