Hyundai recently announced that it will be launching the all-new Palisade SUV and Sonata sedan in the Middle East. The Korean auto giant has a significant presence in the region and boasts of an expansive line-up that caters to customers in every genre. The outgoing Sonata has been performing favourably for the carmaker, by being one of the most popular picks in the mid-size sedan segment. To help this cause, the upcoming eighth-generation model will bring further improvement in terms of its design, technology, efficiency, and safety features.

“The Hyundai Sonata has a long and successful history in our region, and consistently ranks among the most popular models in its segment, so we have high expectations for this latest model. It offers premium design with sporty, coupe-like styling, combined with exceptional quality and outstanding value in the market,” said Mike Song, Hyundai’s Head of Operations for the Middle East and Africa. The latest iteration of the Sonata will likely be powered by a 2.5-litre four-cylinder GDI engine. It produces 191 horsepower and 245Nm of maximum torque, and will feature a new 8-speed automatic transmission.

Powertrain for the Palisade will come in the form of Hyundai’s Lambda 3.8-litre six-cylinder engine which is rated at 295 horsepower and 355Nm of torque.

“The Palisade offers the same high standards, while extending our range into new market segments, offering a larger family SUV as a flagship product. This will reach out to new customers for our brand, and also serve the changing needs of loyal Hyundai owners,” Mike Song, Hyundai’s Head of Operations for the Middle East and Africa.

Hyundai engineers have specifically tuned the Sonata’s drivetrain to provide maximum fuel economy. As a result, drivers should now be able to achieve around 7.1 L/100 km on a combined cycle. Furthermore, unlike its predecessor, the new model will also be quieter, more comfortable, and feature an upgraded infotainment system and safety suite as well. Hyundai claims it has worked on improving the quality of the interior and optimised the utility of space in the cabin, thus making it feel more premium than before.

The Korean carmaker knows better than most, the value of a well-priced and feature-rich crossover SUV in a market such as the Middle East. Few segments are as hotly contested and profitable as the mid-size crossover/SUV space. The segment’s tremendous popularity means that carmakers witness stellar sales performance throughout the year. With the release of the Palisade, Hyundai will usher in a brand-new contender, thereby further cementing its position in the region as one of the leading car brands. The seven-seat Hyundai Palisade will effectively replace the outgoing Grand Santa Fe as the new flagship offering, aimed primarily at buyers who seek space and luxury, along with practicality and style.

The latest iteration of the Sonata will likely be powered by a 2.5-litre four-cylinder GDI engine. It produces 191 horsepower and 245 Nm of maximum torque, and will feature a new 8-speed automatic transmission.

Mike Song said, “The Hyundai Palisade offers the same high standards, while extending our range into new market segments, offering a larger family SUV as a flagship product. This will reach out to new customers for our brand, and also serve the changing needs of loyal Hyundai owners.” Powertrain for the Palisade will come in the form of Hyundai’s Lambda 3.8-litre six-cylinder engine which is rated at 295 horsepower and 355 Nm of torque. It is mated to an 8-speed automatic transmission, capable of driving all four wheels via the HTRAC all-wheel drive (AWD) system.

Both, the Hyundai Palisade and Hyundai Sonata models will be equipped with the ‘Hyundai SmartSense’ advanced driver assistance package. This new safety package will include Forward Collision-Avoidance Assist with Pedestrian Detection, Blind Spot Collision-Avoidance Assist, Lane Following Assist, Rear Cross-Traffic Collision Avoidance Assist, Safe Exit Assist, High Beam Assist, Driver Attention Warning and Smart Cruise Control with Stop and Go function. Both new models will incorporate brand-new in-cabin features such as a heads-up display, larger touchscreen infotainment head units, and wireless smartphone charging among others. While Hyundai hasn’t yet announced the official launch dates for the new Palisade and Sonata for the Middle East market, it is expected to happen during the summer of this year.