The fifth episode of the Autofocus Podcast episode features Hussein Dajani, GM Digital and Customer Experience Transformation for Nissan Motor Corporation AMI.
Hussein has over extensive advertising and marketing communication experience in the space leading and building integrated marketing practices within multinational agencies (JWT, Leo Burnett, and TBWA\) and client side (Fortune 500 companies – Virgin Mobile and Red Bull), across the Middle East and Africa region.
Hussein has been involved in a number of initiatives fundamentally transforming the customer experience for Nissan customers in the region. These include the Nissan #SheDrives campaign for women drivers in Saudi Arabia, implementing Nissan Customer Power 2022 in the region starting with infrastructure, and the storytelling around Nissan Intelligent Mobility.
"In this part of the world, frequent job changes are seen as someone who isn’t not committed to company. For me, it was great and if I had to do it all over again, I’d do it in a heartbeat. All my job changes really contributed to my experience and knowledge."
Hussein was among the first batch of WPP MENA employees to receive the renowned WPP Young High Potential Leaders award from Sir Martin Sorrell (Chairman and Worldwide President of WPP) and Bob Jeffrey (Chairman and Worldwide President of JWT).
A few minutes into the conversation and you can tell how passionate Hussein is about what he does. Customer experience is very close to his heart and in this episode of AMENA Autofocus, he dives deep into his understanding and philosophy of how digital helps in great customer experience and how can brands connect offline journey with online journey.
Putting the customer at the centre of what they do puts a lot of pressure and focus on employees at Nissan. However, it is something that pushes the company forward and makes everyone deliver their best.
Focusing on changes in the world of mobility, the topic of ‘fresh blood’ in the industry is something that Hussein and Alan Whaley discuss at length. Not only does this brings in a fresh perspective on a rapidly changing industry, it also adds different skill sets needed by carmakers today who aren’t just building cars anymore.
You can listen to the Autofocus podcast by following the links to our audio version or watch the full video of our conversation following the link above.