Genesis is committed to expanding its footprint in the luxury market in UAE with three additional luxury vehicles earmarked for introduction by 2021. Contrary to recent reports, Genesis is planning a three-car addition to its Middle Eastern lineup, instead of six as previously believed.
Genesis currently markets three cars in the UAE – the G70, G80, and G90 sedans. With its plans of launching a trio of new cars, the firm’s lineup will feature a total of six products by 2021. Of course, in a market that leans heavily towards SUVs, we can expect the luxury automaker to launch three of the same.
Speculations are rife that the first of the three new models will be a full-size luxury SUV, tentatively named the GV80.
The firm’s current range of sedans offers its customers exceptional refined performance, mindful innovations, and distinctive design.
Up until now, Genesis cars were based on platforms supplied by parent company Hyundai. The 2020 Genesis G90 is a step ahead for the firm, based on all-new proprietary underpinnings. Additionally, the design language debuting on the G90 (including that bold, wide grille) is a definite indication that the company is ready to offer world-class products across all markets it operates in.
The firm’s current range of sedans offers its customers exceptional refined performance, mindful innovations, and distinctive design. After separating from Hyundai in 2015 as a standalone marque, the company has taken huge strides towards achieving independent product lines in its portfolio.
Recently, the Genesis GV80 surfaced on the internet in the form of numerous renderings, following the company announcing a launch later this year of its very first SUV. While we cannot affirm on the veracity of any of the renderings, we can be sure that there is indeed an SUV in the offing, and that it will be introduced very soon.
Following the introduction of its all-new G90 luxury sedan, the firm will shift focus towards high-riding luxury vehicles.
After all, the Middle Eastern market sees more SUVs sold every day than other body types. The same can be said of global markets as well, but SUVs have been part of the culture here in the Middle East since decades. Genesis knows this and is looking to add three new models that will cater to the exact segment that sells the most in the UAE.
It also makes sense for a new manufacturer to venture into the SUV space, for it can net them handsome revenue that can be directed toward future projects. And if Genesis keeps rolling out good-looking automobiles like the new G90, who’s to say no?