Electric vehicle awareness in the region is growing at a steady pace. With increasing efforts from governmental bodies to incorporate them in their fleet as well as manufacturers pushing out a lot of marketing campaigns to boost their EVs, you can’t miss the electric vehicle talk that’s going on at the moment.

YallaMotor, an AMENA Trusted Partner as well as a key partner of Middle East EVRT, conducted a comprehensive survey to assess current awareness regarding Electric Vehicles (EVs) in the Middle East. The survey is aimed at shedding more light on the pain points facing potential buyers when purchasing an electric vehicle in our region.

EV Buyers Insights

Alan Whaley, Chairman of AMENA Automotive Association and Jorge Bialade - General Manager at YallaMotor.com

Of the 3,081 responses received, a whopping 77 percent of the participants have never driven an electric vehicle before. 14 percent have driven a hybrid, while just nine percent have driven a pure EV. The factors steering purchase decisions in the Middle East for electric cars were segregated into pros and cons.

Alan Whaley, Chairman of AMENA Automotive Association spoke with Jorge Bialade – General Manager at YallaMotor.com to understand more about this online survey and discuss the consumer trends, behavior and the very need to conduct a survey like this in the first place. The duo also talk about emerging trends and what the future holds for our industry, particularly with the emergence of Chinese brands as strong contenders for the EV segment.

Jorge very rightly points out the first main reason for embarking on this survey, which is the lack of clear and insightful consumer data of their perception and readiness for electric vehicles. Buying and living with an electric car today raises a lot of questions in the consumers’ minds. Factors such as charging points, range anxiety, reliability, etc., are key things for anyone to consider while buying electric vehicles.

YallaMotor leveraged its popularity in the region as an automotive buyers’ guide and took advantage of the large traffic they generate on their website and developed a clean, non-intrusive survey module where website visitors could participate if they chose to. The survey posed key questions that help assess a lot of parameters regarding sales and popularity of electric cars in the Middle East.

Electric Vehicle Survey

Of the 3,081 responses received, a whopping 77 percent of the participants have never driven an electric vehicle before. 14 percent have driven a hybrid, while just nine percent have driven a pure EV. The factors steering purchase decisions in the Middle East for electric cars were segregated into pros and cons.

On the other hand, people shying away from purchasing electric cars cited initial cost as well as long recharge times as the primary concerns. By far the most striking feature of the survey result was that close to 25 percent of the participants had no idea where the current crop of EVs stood at. This points to a clear lack of awareness among the general public when it comes to electric mobility.

Watch the interview on our YouTube channel →

Get a copy of the YallaMotor Electric Vehicles Buyers Insights Report →