Nissan Middle East conducted its recent Annual Skills Contest and Awards Ceremony, recognizing the firm’s top sales and service employees from its National Sales Companies (NSC) based in the Middle East.

Over a course of three days, members from Nissan’s NSCs convened in Dubai to take part in a contest of knowledge, negotiation, vehicle service, and customer service. Sales executives, service advisors, and parts executives sat for written tests that gauged their knowledge and presence of mind across their respective categories.

Another test involved was a practical exercise involving roleplay where each contestant had to put on his/her best performance in customer service. An additional practical test was held for technicians where they were presented with a vehicle with tasks to resolve within a specified time.

Medal winners at Nissan Middle East Annual Skills Contest and Awards Ceremony.

Nissan is committed to providing seamless customer experiences and services, and as such the Nissan Middle East Skill Contest is its big part. Speaking at the occasion, Thierry Sabbagh, Managing Director at Nissan Middle East explained the importance of customer service for Nissan.

“We see success through operational excellence across our brand, product line-up, and how we connect with our customers. World Class customer experience and journey must be seamless and integrated, and the customer must always be placed in the heart of our planning and efforts. Data and insights will not solely govern success, it is up to the collaborative passion with our dealers that will differentiate Nissan amongst other brands.”

Sabbagh went on to add, “We would like to sincerely thank everyone who participated in the contest from all our dealerships across the markets. A recent study conducted by a global research company ranked some of our dealerships in the region as one of the highest for after-sales customer care and user satisfaction. This wouldn’t have been a reality without their continuous efforts.”

Winner of NISTEC Hareesh C. taking the podium with runners-up of the contest on the stage.

The awards cover every aspect of the automotive business, including knowledge of Nissan genuine parts, service advice, sales acumen, technical expertise, and everything in between. The oldest and most prestigious category is Nissan Service Technical Excellence Competency Award (NISTEC), which was bagged by Hareesh C. from Suhail Bahwan Automobiles in Oman.

The winner of Nissan Service Advisor Excellence Competency Award (NISAC) was Shubhakar Konkutla from Suhail Bahwan Automobiles, Oman. David Ghanameh from Dubai-based Arabian Automobiles Co. secured the Nissan Sales Executive Excellence Competency Award (NISEC). Shameer Sha Shahabudeen from Arabian Automobiles was presented with the Nissan Parts Executive Excellence Competency Award (NIPEC).