Nissan is throwing down the gauntlet in the sedan segment with a global lineup of all-new models, backed up by research data that shows sedans are retaining strong appeal, especially among younger buyers.
Globally, 75 percent buyers who don’t own a sedan would consider buying one now or in the future. Nissan arrived at the statistic from a worldwide survey owner of buyers and prospective customers. For millennials, the number rises to eight in 10.
Nissan's global survey indicates that sedans are here to tay, only suffering a slump due to the current crossover craze.
New Nissan sedans are poised to face global demand
Nissan is introducing a slew of new sedans globally that answer all the needs of potential customers. Sixty years after the first ever Nissan Skyline made its debut, the Japanese automaker is going full-steam ahead with bold new designs, latest advanced safety technologies, and fuel-efficient powertrains.
“Our newest sedans speak directly to the needs of buyers, particularly young people who may be looking to buy their first car,” said Ivan Espinosa, Nissan’s corporate vice president of global product strategy and planning. “As some of our competitors walk away from sedans, we’re seizing the opportunity.”
Nissan introduced the all-new Altima in 2018, a global model with lower, wider, and more athletic proportions. The sixth-gen Altima is the first sedan to offer Nissan’s ProPILOT driver assistance system. It is also available with a VC-Turbo, which is the world’s first production-ready variable compression ratio engine. The VC-Turbo is an innovative engine featuring a breakthrough in combining power and high efficiency.
Earlier this year in April, the new Nissan Sylphy sedan debuted at Auto Shanghai 2019 with a new and more fuel-efficient powertrain, a wider footprint, improved aerodynamics, advanced connectivity features and a comprehensive electronic safety web. Nissan will also debut ProPILOT 2.0 on the new Skyline which will hit dealer floors in Japan later this year.
“Nissan cars are offering customers more advanced features than ever,” said Espinosa. “In the months and years to come, Nissan sedan drivers will enjoy more autonomous technologies, more advanced and electrified powertrains, and more connectivity.”
With a global arsenal of sedans, Nissan was never out of contention when it came to one of the most prolific automotive segments of all time.
Survey statistics of Nissan
Nissan surveyed car owners and non-owners around the world aged between 18 and 65, and arrived at the following observations:
- Preferred segment: 75 percent of drivers who don’t own a sedan would consider buying one now or in the future.
- Choice of younger clientele: Eight in 10 millenials who don’t own a sedan (80 percent) would consider buying one now or in the future. The same holds true for Generation Z, with 68 percent of the demographic would consider a sedan as their next car.
- Choice of passionate explorers: Sedan drivers use their cars way beyond normal urban commutes. 71 percent said they’re passionate about travel and adventure, while 62 percent said they are highly passionate in exploring nature and the outdoors.
- Owners’ favourite: 42 percent of sedan drivers believe their car has a distinct personality of its own. 31 percent even admitted talking to their car or naming it.
With such a passionate fanbase and rich culture of travel and tuning belonging to sedans, it looks highly unlikely the traditional three-box car will run out of favour any time soon. Nissan understands the temporary slump in the demand for sedans which will eventually increase again. And it does not intend to give up its chunk of the segment share to competitors easily.